Magnus is a business coach with a background in Private Equity, Strategy Management Consulting and in Marketing Research. He has worked with senior executives in a variety of sectors, both with individuals and as a group facilitator.
Magnus began his career in Corporate Finance and then Private Equity at Kleinwort Benson. He moved to a strategy management consultancy, working on assignments for major international Financial Services firms. In 1994 he set up Sector Analysis, a marketing research firm helping European asset management firms to better understand their customers and distributors. Sector became an authority on the scale and nature of demand for third party investment funds in Europe. Initially backed by a boutique investment bank, it was subsequently bought by a US consulting firm. He became European Research Director of Boston-based FRC, and then set up Spence Marketing Intelligence in 2006, which now offers assistance to strategic planners, particularly focusing on distribution issues in European Asset Management. He is also Chairman of the Asset Management Group in The Financial Services Forum.
He has a Post Graduate Diploma in Executive Coaching from Chester University and is a Practitioner in NLP. He also has a first class honours degree from London School of Economics.
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