Coach Alpha is committed to:

Client-centredness – to the achievement of the client’s agenda for change, never to a hidden agenda of our own.

Retaining our individuality as people and as coaches, believing that our mix of experiences and personalities enables us to find the right ‘fit’ of coach for each client, and keeps us fresh.

Excellence and professional integrity in all that we do.

Performance improvement to the benefit of our clients and striving to enhance our individual performance as coaches.

Respectful and ethical practice in our dealings with our clients and each other, in keeping with the codes of practice of the International Coaching Federation.

Professional development, taking full advantage of regular supervision & CPD.

Knowing who we are – we are coaches and mentors, not industry consultants or therapists.

Knowing what we are not – we know our limitations and will not step forward for an assignment for which we do not feel equipped.


We welcome the chance to work with you and can assure you of our full and professional dedication to the achievement of your objectives throughout our coaching relationship.

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